|
|
 |
| |
|
| |
| |
Overview
Written guidance
Checklists
Compliance checks throughout the year
Comprehensive feedback reports
*Any of the above packages comes
with one free user licence to an online
back office system with built in sourcing systems for 12 months.
|
|
What is it?
Written guidance for the creation of compliant advertisements, stationery and shop frontages or websites depending upon the package.
Checklists to assist in ensuring all current financial promotions are compliant.
Compliance checks throughout the year, numbers depending upon the package.
Feedback provided detailing any suggested actions to the financial promotion.
Why?
The FSA routinely review FP activity – during 2008 they monitored approx 22,500 adverts, and received complaints regarding 941 adverts.
In the first half of 2008 the Financial Services advertising spend was approx £545million*.
In 2008 the FSA asked firms to amend or withdraw 200 adverts, 91 cases were referred to the ASA or OFT.
Since 2004 the FSA have fined 14 firms more than £1.5m, for failings that included breaches of the financial promotions rules.
When?
Newly authorised firms.
Firms wishing to increase their marketing
Firms which have new offices (change of address)
Firms which have not had their FPs reviewed for a while
|
|
|
| |
|
|